Fisher Wealth Management

Fisher Investments "scores" with an Affluent Audience in An Out-of-Home Campaign

/PRZOOM - Newswire/ - 2aTEE Golf Media, a non-traditional media & marketing company, announced today that it has launched a scorecard media campaign for Fisher Investments in the New York, Chicago and Boca Raton markets.

New York, NY, United States, 09/22/2008 - Golfers at upscale courses in each market will exclusively use 2aTEE's custom scorecards with the Fisher Investments advertisement throughout their golf rounds. 2aTEE's high-quality cards feature only one advertiser and a prominent ad space.

"For clients like Fisher Investments, our scorecard media network hand-delivers an advertiser's message to a targeted, highly-sought-after demographic," said Keith Fiore, President of 2aTEE Golf Media. "It's effective one-to-one communication between brands and the audience in an exclusive environment. Additionally, companies like Fisher Investments use our scorecards as a direct-response vehicle, as it's easy for the audience to take an intriguing message home with them and take action."

In an independent study conducted by Certified Marketing Research Services of a scorecard campaign in Fall 2007, 2aTEE's cards generated an 80% unaided recall rate, and 70% of respondents indicated they were more interested in the advertised brand.

About 2aTEE Golf Media

Headquartered in New York City, 2aTEE Golf Media (2ateegolf.com) is a leader in non-traditional golf media and marketing. 2aTEE engages a targeted audience of golf enthusiasts and business professionals across its national network of premier golf courses and practice centers, connecting brands with over 4,000,000 players monthly.

Investment advisory firms have to compete with other financial professions and each other to attract top talent. For some firms, that has meant bringing in younger individuals and focusing on training them. For others, it means luring proven professionals and supporting them in doing business their own way.

2aTEE's clients include American Express, Comcast, Puma, Regions Bank, Newsweek, Oakley, and Mitchum. For more information on 2aTEE Golf Media visit their website or call 212.362.3909.

NOTES TO EDITORS

FISHER INVESTMENTS EUROPE LTD and FISHER INVESTMENTS

For a copy of Fisher Wealth Management’s comprehensive Markets Commentary report, visit www.fisherwm.co.uk or call 0845 458 1194.

Fisher Wealth Management is the operating name of Fisher Investments Europe Limited which is registered in England and is authorised and regulated by the Financial Services Authority. (Company number 3850593. Registered office: 16 Curzon Street, London W1J 5HP). Investment management services offered by the Company in the United Kingdom are provided by Fisher Investments.

San Francisco-based Fisher Investments is a discretionary, fee-based investment manager and adviser, established in the USA and regulated by the US Securities and Exchange Commission (SEC). The protections of the UK regulatory system, including the Financial Services Compensation Scheme, do not apply in relation to its services. The Company provides a variety of wealth management strategies and services to high net worth individuals and institutions, throughout North America and the United Kingdom.

With its founder’s industry history going back over 30 years, Fisher Investments has built a reputation of experience and innovation. From engineering the Price-to-Sales Ratio, to pioneering the identification of the Small Cap Value asset class, to recent developments in behavioural finance, Fisher Investments has continued to develop capital markets investment technologies for the purpose of providing excess return relative to benchmarks.

Ken Fisher's ‘Portfolio Strategy’ column in Forbes magazine, which he has been writing for the last 20+ years, is at www.fi.com/forbes.

The past is not necessarily a guide to future performance. The value of investments and the income from them will fluctuate with world stock markets and international currency exchange rates.